The Challenge
GP Brewing experienced phenomenal growth in retail sales for their core SKUs, creating several logistical challenges. Limited storage space for empty can inventory, tight production schedules, and a shifting retail environment left them needing a reliable, flexible supply chain. These challenges required quick turnaround times for printed cans, confidence in order fulfillment, and the ability to adapt to last-minute changes without holding excess inventory. They needed a supply chain solution that was flexible, reliable, and responsive to their dynamic needs.
The Solution
To navigate this growth, GP Brewing worked closely with Cask to build a supply chain strategy tailored to GP Brewing's unique challenges. By collaborating on forecasting, production planning, and pre-placing orders, GP Brewing gained the agility to adjust quickly to changes in demand. This system ensured they could secure printed can orders with speed and precision, even in a constrained market.
A key driver of success has been their collaborative relationship with their dedicated account manager, whose responsiveness and proactive approach enabled just-in-time deliveries. Quarterly strategy meetings provided opportunities to refine processes and anticipate future needs, ensuring GP Brewing’s operations stayed ahead of their growth trajectory.
The Results
- Phenomenal Growth: GP Brewing confidently scaled their business, meeting surging demand with precision and adaptability.
- Just-in-Time Inventory Management: By minimizing on-site storage needs, GP Brewing could package and ship products immediately.
- Flexibility to Adapt: Last-minute order adjustments became manageable without compromising delivery timelines or production schedules.
- A Reliable Partnership: GP Brewing gained peace of mind knowing they could rely on responsive, solution-oriented support to meet the challenges of their fast-paced retail environment.
By addressing their operational hurdles with a customer-first, collaborative approach, GP Brewing continues to thrive, achieving record growth and confidently tackling the evolving demands of the craft beer market.
