The Challenge
The recent deregulation of THC beverages in Minnesota opened a massive opportunity for Insight to expand their portfolio by launching THC Seltzers. While Insight Brewing was poised for growth, they faced several key challenges that were preventing them from scaling effectively, including major production bottlenecks and high product loss.
Their success in the local market quickly sparked interest elsewhere, leading to a major distribution contract opportunity for 12-packs of THC Seltzers. To seize this growth, their current production setup could not sustain the surge in demand. This created an urgent need not just to upgrade their equipment, but to strategically reimagine their can supply approach.
While Insight Brewing was poised for growth, they faced several key challenges that were preventing them from scaling effectively.
| Production Bottlenecks |
High Product Loss |
Scaling Challenges |
| To meet the growing demand for both beer and THC Seltzers, Insight needed to double their production quickly. |
They were experiencing an 8% product loss on their previous equipment, resulting in approximately $40k in lost revenue / mo. |
Status quo would limit growth opportunities, but the upfront investment required to scale quickly felt prohibitive. |
The Solution
Insight Brewing turned to Cask for a holistic solution that would enable them to scale up operations efficiently, without straining resources or compromising quality. Cask proposed a bundled Equipment, Can Supply & Service offering, which included:
| Upgraded Equipment |
Can Supply Agreement |
Service & Maintenance |
| Cask provided a new canning system capable of handling the required increase in production volume while drastically reducing product loss to less than 2%. |
A long-term can supply agreement gained them a reliable source of high-quality cans at competitive prices, ensuring they can cost-effectively meet the growing demand. |
To maximize the service life and output of their new equipment, Cask built a service agreement that includes training and commissioning, and ongoing maintenance and support. |
"Working with Insight Brewing to help them find a solution that allowed them to scale rapidly while also future-proofing was critical in building a successful partnership. Cask is unique in the canning system manufacturing world because we are also one of the largest distributor of Ball cans to the craft industry, giving us additional ways to help our customers as they grow." Kelty Apperson, Account Manager @ Cask
The Results
With a reliable supply of cans and canning equipment that can scale as they grow, Insight positioned themselves to continue expanding into new markets without the fear of hitting operational limits, ensuring they stay agile and responsive to new opportunities. The ACS FleX2 allowed them to double their production capacity to fulfill distribution contracts in new markets, and reduce product loss by 75%, recouping $40k monthly from lost revenue.
