The Shop Leverages Supplier Relationships as a Strategic Advisor for Growth

The Challenge

The Shop Beer Co. was recently recognized by the Brewer's Association as the fastest growing craft brewery in the US. Their impressive rise is due in part by fostering a strong community and growing local craft beer culture in Arizona, while expanding their reach far beyond with popular beers like Church Music IPA. They nearly doubled their annual production last year, and while their success has been exhilarating it also has forced them to strategically consider the can supply program to sustain growth and control costs.

The Solution

The Shop Beer Co. has built a robust partnership with Cask to navigate the complexities of can supply and support their growth goals. By leveraging their vendor relationships, The Shop Beer Co. engages in quarterly strategy sessions with Cask’s Dedicated Cans Team to forecast demand, plan production runs, and set volume tier milestones that unlock retroactive rebates. These sessions provide valuable insights, helping the brewery optimize its supply chain and align production strategies with market demands.

"There is more to this relationship than just can supply. Cask knows our business and can identify ways we can grow and save costs. Having a partner genuinely interested in helping us grow is invaluable." Dylan DeMiguel, The Shop Beer Co.

Cask acts as an extension of The Shop Beer Co.'s internal team, ensuring seamless communication and proactive problem-solving. With over 15 hours of collaborative meeting time and 600 touchpoints exchanged annually, the partnership exemplifies transparency and trust. Regular updates and adjustments are handled efficiently, enabling The Shop Beer Co. to respond to shifting needs while maintaining consistent supply.

The Results

The Shop proactively forecasts demand, strategically plans production and ensures a reliable supply of cans, even as their brand grows and demand fluctuates. This proactive approach has helped them maximize margins, maintain cost control, and make the most of the volume tiers they achieve, driving down costs and boosting profitability. As a result, they’re not just managing their growth—they’re planning for it, ensuring their business can scale smoothly and sustainably.